Manage stakeholders and communication


Stakeholder management consists of analyzing interests and establishing measures to ensure the project's success. Communication ensures the flow of information between those involved in the project and from the project to its environment. This also includes project marketing.

Basic idea

The interests and expectations of stakeholders are analyzed. Different interests and expectations can lead to significant conflicts that jeopardize the project's success. They have to be settled. Decision-making processes are planned and decisions prepared as part of stakeholder management.

The communication objectives and measures are planned and/or implemented, and their impact is regularly reviewed. Communication takes target groups and stakeholder interests into account.


The communication plan is part of the project management plan.

The stakeholder list and stakeholder interests are created for the first time in the initiation phase and are continually pursued in the course of the project. The analysis of stakeholder interests is a subjective assessment by the project manager and not a public outcome, but stakeholder interests are still needed for communication.


  1. Determine framework conditions and specifications for communication
  2. Identify and analyze new stakeholders, update stakeholder list and stakeholder interests, perform continuous stakeholder management
  3. Define communication objectives, plan communication measures and coordinate them with the project sponsor; implement measures and measure impact; continually update the communication plan in the project management plan
  4. Create decision planning, coordinate it with the project sponsor and integrate it into communication planning