Design a product concept


The product is described, and the procedure for its realization is defined.

Basic idea

The option chosen in the initiation phase is fleshed out. The product concept is designed for this purpose.


The product concept fleshes out the requirements and the description of the chosen option in the form of specifications. The product concept is designed in sufficient detail in terms of content and planning to form a reliable basis for the realization (development or procurement) of the product.

The product concept forms the basis for product acceptance as the project progresses.


  1. Fine-tune requirements based on the option chosen
  2. Flesh out the description of the selected option in the product concept
  3. Coordinate the product concept with the stakeholders


Module Task Task responsibility Outcome Involved in creation of outcome
Product Design a product concept Business analyst Product concept User representative